The Brokerage Services Engagements About Private Enquiry

Broker · Advisor · Digital Asset Investor

Premium digital property, brokered with discretion.

A specialist intermediary for the acquisition and disposal of category-defining domain names. Six- and seven-figure transactions, handled privately on behalf of operators, investors and acquirers.

Discuss a Transaction Notable Engagements
Est. London By appointment only
14+
Years in Market
200+
Transactions Advised
£85m
Aggregate Value Brokered
60+
Active Portfolio Mandates

The Brokerage

An intermediary between operators and the assets that define them.

Ged Ashton operates as a private specialist between buyers, sellers, and the digital assets that anchor their categories. We advise on sell-side mandates, source off-market acquisitions, and structure complex transactions where price, parties, and timing must remain discreet.

Our remit is narrow by design. We work exclusively with names where the underlying asset materially shapes the brand it carries — generic .coms, category-defining short names, and the small number of digital properties that genuinely command institutional interest.

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Services

A full advisory practice for digital assets.

i.

Premium Brokerage

Sell-side advisory for owners of category-defining domains seeking a discreet, well-priced exit to a strategic acquirer.

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ii.

Strategic Acquisition

Off-market sourcing and acquisition for buyers with a defined target — generics, exact-match category names, or specific holdings.

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iii.

Confidential Transactions

NDA-bound execution for sensitive deals — competitor acquisitions, pre-IPO repositioning, or transactions requiring complete anonymity.

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iv.

Brand Naming Support

Working alongside founders and brand teams to identify, evaluate and acquire the right name for a new venture or rebrand.

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v.

Portfolio Consulting

Strategic guidance for family offices and digital-asset investors — valuation, portfolio construction, and disposal sequencing.

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Notable Engagements

Selected mandates, anonymised.

Ged Ashton — Founder, Ged Ashton Brokerage

About

The intermediary behind the brokerage.

Ged Ashton has spent the past fourteen years operating at the intersection of digital assets and strategic transactions — first as an investor and operator of online businesses, then as a private intermediary for owners and acquirers of premium domain names.

The work covers the full spectrum: discreet sell-side mandates, off-market acquisition for institutional buyers, and long-running advisory engagements for family offices building digital-asset portfolios. Every engagement is direct, confidential, and personally led.

The brokerage is deliberately small. Mandate volume is capped, retainers are by introduction, and the work is selected for fit rather than fee.

Ged Ashton
Founder · Principal
Code of Practice

All mandates are conducted in strict confidence. Funds are held in segregated escrow with a UK-regulated provider. We decline engagements where a conflict of interest cannot be cleanly resolved.

Private Enquiries

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Whether you are seeking a category-defining domain, considering an exit on an existing asset, or building a portfolio — we respond personally within one business day.

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All enquiries treated in strict confidence · NDAs available on request